Why we will never run ads
Every free page has a price, and someone always pays it. Here is the plain case for charging a few dollars instead.
People ask us this a lot, usually with a note of suspicion in it, so here is the plain answer. We are never putting ads on your page. No banners. No little pixel trailing your visitors around the rest of the web. The reason is dull, and it is also the entire point. The minute a page starts earning from ads, it stops working for the person whose page it is.
We make Melodreams, a page for everything you put out into the world, and we charge for it. Building that on top of an ad business felt wrong. Ad businesses turn the people looking at your page into the product, and we did not want your page doing that to anyone who visits it.
The free lunch has a kitchen
Nobody runs servers out of kindness. Someone pays. When it is not you, it is an advertiser, and an advertiser wants results. Clicks, time on the page, a read on your visitors sharp enough to guess what they will buy next.
That bends the product against you over time. A page funded by ads gets tuned, a little at a time, to keep people scrolling and to learn everything it can about them. None of that is on your side.
A free page has already promised its loyalty to someone. It just was not you.
What a tracker really costs
Put a tracker on a creator’s page and you have leaked your own fans. Each one gets logged the second they tap a link, then followed around by companies they never agreed to meet. You have also handed a platform a better read on your audience than you have yourself, and platforms rent that read out. Sometimes to the person you are competing with. On top of all that, your page just got worse to look at, because an ad sits right in the middle of the one first impression you get.
You paid nothing for the tracker. It took the parts that were worth keeping.
What the money builds
When you pay, that flips. You become the customer, and we answer to you rather than to whoever is standing behind you. The job is to make the page good enough that you want to keep it. That is a good job to have.
A few dollars a month is real money, and we are not going to pretend otherwise. What it buys is a page with no ads, nobody watching your visitors, and no back room where a second version of you is for sale. What you see is all of it.
The money goes into the page. Faster loads, better frames, tools that let you keep your audience instead of borrowing it. There is no growth team here optimising numbers that make your life a bit worse. If you want the arithmetic, we laid it out in $3.99 and no asterisks.
The ad funded web was a twenty year experiment, and we have the results now. It made a few companies enormous and left the rest of us as inventory. Nobody is forcing you to take that deal, and on Melodreams we do not ask you to.
Sources
- Melodreams · MelodreamsThe product this blog belongs to. Paid, ad free, one page for everything you make.
- Melodreams Privacy Policy · MelodreamsWhat we collect, which is close to nothing, and what we do with it.
